About US

At The Black, we are dedicated to providing top-quality home appliances with a focus on innovation, efficiency, and reliability. With over 20 years of experience in the home appliances industry, we have built a reputation for excellence, offering customers cutting-edge technology and superior service.

Founded 5 years ago by CEO Youssef Asswad, along with Co-Founders Michel Asswad and Marc Asswad, The Black was created to bring the latest and most reliable appliances to homes and businesses.

Our mission is simple:
✔ To offer premium quality appliances at competitive prices.
✔ To ensure customer satisfaction with exceptional service.
✔ To provide innovative and energy-efficient home solutions.